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6 modules. 47 lessons. Everything you need, in order to unlock the retail channel..

 

The Retail Ready Academy

  1. Welcome — Orientation & How to Use the Academy

    5 lessons
    1. Welcome! Start here
    2. My Story: From Kitchen Table to 700 Stockists
    3. How this course works
    4. The Three Retail Ready Foundations
    5. Your guarantee & how to get help

  2. Module 1 — Retail-Ready Foundations

    22 lessons
    1. 1.1 - The Why: wholesale is a partnership
    2. Lesson 1.1 Task
    3. 1.2 Can you actually do this? Margins, volume & scale
    4. Lesson 1.2 Task
    5. 1.3 Retail vs wholesale: speaking the language of buyers
    6. Lesson 1.3 Task
    7. 1.4 The UK Retail Landscape & Types of Stockist
    8. Lesson 1.4 Task
    9. 1.5 What makes a product retail-ready
    10. Lesson 1.5 Task
    11. 1.6 Packaging & label design
    12. Lesson 1.6 Task
    13. 1.7 Wholesale pricing & margin maths
    14. Lesson 1.7 Task
    15. 1.8 Building your line sheet / wholesale catalogue
    16. Lesson 1.8 Task
    17. 1.9 T&Cs, MOQ, case & pallet quantities
    18. Lesson 1.9 Task
    19. 1.10 Payment terms, sale-or-return, invoicing & inventory
    20. Lesson 1.10 Task
    21. 1.11 Your readiness checklist: go or no-go
    22. Lesson 1.11 Task

  3. Module 2 — Brand Authority & Social Proof

    14 lessons
    1. 2.1 Brand positioning: your niche & voice
    2. Lesson 2.1 Task
    3. 2.2 Crafting your founder story
    4. Lesson 2.2 Task
    5. 2.3 Photos, videos & visual assets
    6. Lesson 2.3 Task
    7. 2.4 Website essentials for wholesale trust
    8. Lesson 2.4 Task
    9. 2.5 Earning reviews, PR & awards
    10. Lesson 2.5 Task
    11. 2.6 Social media strategy for credibility
    12. Lesson 2.6 Task
    13. 2.7 Markets, events & offline proof
    14. Lesson 2.7 Task

  4. Module 3 — Finding Your Stockists

    14 lessons
    1. 3.1 Your ideal retailer: how to identify them
    2. Lesson 3.1 Task
    3. 3.2 Where to find prospective stockists
    4. Lesson 3.2 Task
    5. 3.3 Building & using your retailer CRM
    6. Lesson 3.3 Task
    7. 3.4 Finding buyer contacts (LinkedIn, Instagram)
    8. Lesson 3.4 Task
    9. 3.5 Managing follow-ups & notes
    10. Lesson 3.5 Task
    11. 3.6 Tiering your list: easy vs aspirational
    12. Lesson 3.6 Task
    13. 3.7 Intelligence: studying competitor stockists
    14. Lesson 3.7 Task

  5. Module 4 — Pitch & Convert

    14 lessons
    1. 4.1 Writing your outreach email
    2. Lesson 4.1 Task
    3. 4.2 Smart follow-ups without being annoying
    4. Lesson 4.2 Task
    5. 4.3 Using samples strategically
    6. Lesson 4.3 Task
    7. 4.4 What to include in your pitch deck / line sheet pack
    8. Lesson 4.4 Task
    9. 4.5 Responding to "we're not taking new suppliers"
    10. Lesson 4.5 Task
    11. 4.6 Face-to-face selling: shows & market chats
    12. Lesson 4.6 Task
    13. 4.7 Turning one yes into five (referrals)
    14. Lesson 4.7 Task

  6. Module 5 — Serving & Growing Your Stockists

    12 lessons
    1. 5.1 Fulfilment & logistics basics
    2. Lesson 5.1 Task
    3. 5.2 Reorder systems & incentives
    4. Lesson 5.2 Task
    5. 5.3 Wholesale portal / re-order page setup
    6. Lesson 5.3 Task
    7. 5.4 Collecting feedback & testimonials from stockists
    8. Lesson 5.4 Task
    9. 5.5 Managing credit & cash flow for wholesale
    10. Lesson 5.5 Task
    11. 5.6 Becoming your stockist's favourite supplier
    12. Lesson 5.6 Task

  7. Module 6 — Scale Beyond 20 Stockists

    10 lessons
    1. 6.1 Wholesale platforms: Faire, Ankorstore & selling abroad
    2. Lesson 6.1 Task
    3. 6.2 Trade shows: how to prepare, pitch & judge if they're worth it
    4. Lesson 6.2 Task
    5. 6.3 Press, collaborations & awards as growth levers
    6. Lesson 6.3 Task
    7. 6.4 Getting into department stores & museum shops
    8. Lesson 6.4 Task
    9. 6.5 Pitfalls to avoid & keeping momentum
    10. Lesson 6.5 Task

  8. Bonus — Community + Live Q&A

    3 lessons
    1. Monthly Live Q&A Sessions
    2. Private Community Forum
    3. 30-Day "Get Stocked" challenge

  9. Trade Show Voices

    10 lessons
    1. Bill & Bert's (Retailer)
    2. Simon – Forma House (Distributor)
    3. Sophie – Rosie Roo
    4. Jamila Juma-Ware – Drapers & Tailors Gin
    5. Andy Jupp – Paper Starlights
    6. Lucy – Art on Scarves
    7. Amy Finch – Rise N Design
    8. Kristian & Mark – Steepletone
    9. Chris Workman – The Home & Gift Association and Gift of the Year
    10. Wander (Retailer)

  10. WORK TO BE DONE

    1 lesson
    1. TBC

Get your product onto shelves — and win your first stockists

The complete, step-by-step course that takes your product from passion project to professional retail proposition — taught by Sanjay Aggarwal, who built Spice Kitchen from a kitchen table to 700+ shops including Selfridges, Whole Foods and Lakeland.

Join the Academy

You know your product’s good. Getting it into shops is another skill entirely. 

Barcodes. Margins. MOQs. Line sheets. Sale-or-return. Approaching buyers who never reply. Trade shows that cost a fortune. It’s a whole language nobody teaches makers — and it’s the reason so many brilliant products never make it onto a shelf.

It’s not that your product isn’t good enough. It’s that no one handed you the rulebook. That’s exactly what this course is.

This is for you if… 

  • You’re a maker or small brand — food, drink, gifts, candles, jewellery, craft.
  • You sell at markets, on your own site, or via Etsy or Not On The High Street — and you’re ready to get into physical shops.
  • You’re brilliant at what you make — you just don’t yet speak the language of retail.
  • You want a clear, proven path instead of years of expensive trial and error.

It’s probably not for you (yet) if you don’t have a product ready to sell, or you’re not willing to put yourself out there and pitch. This is a doing course, not a watching course.

More than videos — the exact tools I use

  • 47 practical lessons you can work through at your own pace, each with a quick, actionable task.
  • Downloadable templates and calculators: the line sheet, the margin calculator, the readiness checklist, outreach email templates and more.
  • Real examples and stories from building Spice Kitchen — what actually worked, and the mistakes to avoid.
  • A community of makers on the same journey, plus live Q&A sessions.
  • Lifetime access — and as a founding member, every new module as it rolls out.

I’ve done exactly this — and made every mistake so you don’t have to

I’m Sanjay Aggarwal. I started Spice Kitchen at the kitchen table with my mum, Shashi, knowing nothing about retail. Today we’re stocked in over 600 retailers, from independents to Selfridges, John Lewis and Lakeland. I’m a Small Business Britain ambassador, and this course is backed by the Giftware Association.

I still run Spice Kitchen every day, so everything I teach is current, practical and real — not theory. I built this course because I kept meeting brilliant makers stuck on the exact things I once was. If I could do it, starting from nothing, so can you.

Secure your first retailer — or get your money back

I’m so confident this works that it’s backed by a sale-or-return guarantee. Follow the course, do the work, and if you don’t secure your first retailer, you get your money back.

Join the Academy — £100

Become a founding member

The Academy is open now for founding members — the lowest price it will ever be. Join today and lock in:

  • The founding price: £100 (usually £200) — that’s 50% off.
  • Everything that’s live today, plus every new module as it rolls out.
  • Lifetime access — learn at your own pace, come back any time.
  • The sale-or-return guarantee — secure your first retailer or your money back.

Founding-member price ends 15 August. After that, it’s £200.

Join the Academy — £100

Frequently Asked Questions

Ready to get your product onto shelves?

Stop guessing and start getting stocked. Join the Retail Ready Academy as a founding member today — at the best price it’ll ever be, backed by a guarantee. If I could go from a kitchen table to 700+ shops, so can you.

Join the Academy — £100